‘Pierre Cardin wanted to meet us. Foreign firms asked for licences. UP was in fact a magnificent vehicle of internationalisation for C&B [now B&B Italia], and also a tremendous advertising tool for the firm’s technology.’ – Francesco Binfaré

The Iconic Drama of the Gaetano Pesce Chair

Interaction is firmly at the centre of the iconic Gaetano Pesce Striped Armchair. It draws the sitter in, enveloping them in a nurturing position within the iconic curvaceous design. Whether you seek cosy comfort or a head-turning centrepiece for your interior space, Pesce’s striped armchair adapts effortlessly to your vision. The blend of modularity, luxurious materials, and innovative design makes it a timelessly essential element in any sophisticated and stylish living space.

Steeped in History, Rich in Design

According to B&B Italia, the idea for UP came to Gaetano Pesce in the shower. It was at the 1969 Milan Furniture Fair that the UP Series made headlines internationally. Exploring the capabilities of air-sensitive foam with Bayer, the first UP5 armchair was vacuum-packed flat and when unwrapped slowly expanded to the delight of the audience. So successful was the design that B&B Italia relaunched the now permanently expanded model in 2000, and then added the miniaturised UP Junior range in 2014.

Infuse Personality and Colour Into Your Home

To celebrate the 50th anniversary, B&B Italia has expanded the range with solid colours – orange red, navy blue, petrol green, emerald green, and cardamom. There is also a 50th Anniversary Special Edition in striped armchair available in beige/petrol green, which references Pesce's original colour palette developed in 1969.

Our design consultants are ready to help. Our online store is just a small edit of our full collection, for more options and information on sizes, fabrics and finishes, please visit us in-store or enquire now.

B&B Italia

Husk Swivel Armchair with Snug Sides

Grande Papilio Armchair

Do-Maru Armchair

Frank Side Table

Ray Sofa

Bend-Sofa

Eileen Side Table

Athos '12 Table

Up Series 2000 UP5_6 Armchair - Striped

Spool Side Table

Up Junior Armchair

Husk Swivel Armchair with Snug Sides and Headrest